“The most precious asset of all is something that, if lost, can only be restored not by words, but by actions; that is the asset of trust and confidence.“ — British Prime Minister Gordon Brown on CNN

Never before has trust been a more crucial asset or a more career-critical skill for individuals or organizations than it is right now.  Trust—more than Euros, Yen, or dollars—is the new currency of business.  Trust is not something to be taken for granted; it is something to be built up, valued, and carefully preserved.  However, all of us will undoubtedly deal with broken trust at some time—personally and professionally.

The idea that trust cannot be restored once lost is a myth. Though it may be difficult, in most cases, lost trust can be restored—and often even enhanced!  Prioritizing trust—actively seeking to establish it, grow it, restore it, and wisely extend it—will bring personal and organizational dividends that far exceed any other path.

Join Stephen M. R. Covey at the first ever Trust Conference to learn what you can do to restore trust in your most critical relationships

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