Transparency
Today more people have access to more information about you and your organization trough internet, e-mail and social media. With the new information flow we are increasingly moving into a world where prosumers, or influential, proactive, marketing savvy, engaged consumer and “tribes” have much more influence on your business.
In the old world, business communication was somewhat linear between clients and company. Today we have to live with the daily ongoing open communication between the company, clients, employees and prosumers. The power of multipliers on the market has increased, and today it is not sufficient to be merely a supplier of great products and services without having an underlying fantastic purpose, that engages every part of your organization. In the world of radical transparency, the scope for a gap between image and reality has disappeared.
Speed
What is new is that social media has dramatically changed the scale, velocity and the impact on the communication. Consumers could always say things to other consumers and employees could always be positive or negative to the companies they worked for. Independent of the nature of the information, negative or positive, today you or your organization have to act with speed in order to create value out of the situation. A transparent organization, communicating with openness and authenticity have less problem doing this and are continuously creating added value for the business and the customer.
Ways in which you achieve and experience Authentic Success:-
Your full power and potential lies in you being uniquely you, rather than forcing yourself to be someone you’re not. When you are being authentic and living your life on purpose then you are contributing in the way you are meant to. No-one else can touch this and you’ll be amazed at the results you can achieve.
A fundamental key to success is to be able to express your true identity and strengths as an individual, a team and an organisation.
An authentic, successful organization has:
- transparency
- adeptness
- authentic leadership
- effective communication in meetings and contacts with customers, employees and stakeholders
- creativity
- confidence
- power and strength
- provides calm and stable in a changing world
Julia Felton (aka The Business Wrangler) is the founder of Business HorsePower. Business leaders, entrepreneurs and executives hire her to accelerate their business performance by harnessing the energy of their people to work more collaboratively together. By aligning purpose with actions the team achieves exponential results as everyone starts pulling in the same direction.
Julia believes that business is a force for good and through designing purpose-driven businesses that leverage the laws of nature, and the herd, you can create businesses founded on the principles of connection, collaboration and community that make a significant impact in the world.
