Press Release: Launch of Unbridled Business

Press Release: Launch of Unbridled Business

3 May 2022, Yorkshire, UK. ā€“ Julia Felton believes in a world where rather than humanity solving the problems of nature, nature can solve the problems of humanity. She believes that there exists in nature a blueprint for a better way to live and lead businesses and she presents these findings in her latest book, Unbridled Business: Unlocking Natureā€™s Wisdom To Reinvent Leadership.

There is no doubt that the events of the past two years have changed everything. Even before the pandemic business needed to change but recent events have accelerated this. No longer do businesses simply need to change, they need to reinvent if they are to become agile and adaptable to navigate the uncertainty in which we now live.

We now have the opportunity to shed all the old work practices that no longer serve us and start afresh.

The challenge is that up to now there hasnā€™t existed a blueprint on how to do this. How do we move from the command and control leadership structures designed for the industrial age to a leadership style based on connection, collaboration and community?

Julia discovered that a solution lies in nature and herds of horses. After all, they have navigated change and survived for millions of years. In Unbridled Business, she codifies this solution into the Unbridled Business BlueprintƔ that can be used to help business leaders reinvent their business so that it is fit for purpose for the 21st century.

It all starts with Embedding The Purpose into everything you all and then Evolving The Leadership, Empowering Others To Act and Engaging The Environment and the result is Unbridled Performance. A business that can create real impact whilst delivering increased productivity, profitability and team engagement.

Why look to nature and herds of horses?
1) Adaptability – Horses have existed on the planet for over 50 million years, whilst humans have only lived here for 6 million years.  They have learnt how to become agile and adapt to changing situations to survive.

2) Leading Through Uncertainty – There exists in herds of horses a model to help us lead through the uncertainty, that this VUCA world presents.  Itā€™s based on the premise of four simple steps ā€“ The Diamond Model of Leadership.

3) Shared Leadership ā€“ In this attention vying world there is simply no way that one person (typically the leader) can know everything. Now more than ever there is a need for Shared Leadership, with the best person stepping forward at the right time.

One of the biggest awakening moments for humanity from the Pandemic is that we are all inter-dependent and inter-connected. We all impact each other whether we are consciously aware of it or not. Nature has always understood the power of inter-dependency as everything works as a system in harmony together, and when something falls out of balance nature self-regulates itself to correct that imbalance. Nature understands the importance of the collective ā€œweā€ rather than the ā€œmeā€ model of being that is so prevalent in society today.

These are all themes that Julia has addressed in her latest book Unbridled Business ā€“ Unlocking Natureā€™s Wisdom To Reinvent Leadership due for release 3rd May.

To book Julia for an interview today, please contact her:

Phone: +44 7710 124848

Email: connect@businesshorsepower.com

Website:  www.businesshorsepower.com

Follow Her on Social Media:

www.linkedin.com/in/juliafelton

www.facebook.com/juliamfelton

www.twitter.com/julia_felton

#10 – Purpose Before Profit

#10 – Purpose Before Profit

In this podcast, Julia and Andrew turn their thinking towards purpose. What is purpose and how has this changed with the impact of Covid-19. The discussion was sparked by a McKinsey quarterly article about purpose shifting from why to how. Julia was really inspired by this article, because she has been talking for a long time about purpose, and why itā€™s important for companies to have purpose, and we often talk about purpose before profits people have started to reevaluate what their own personal purpose is, and how they want to contribute to society.

Business is a force for good. But the more that organisations can get clear on their purpose, and collectively with their team members get clear on the purpose of the business, I think it absolutely gives people that NorthStar, you know people know where theyā€™re going. And that gives them the safety and security and certainty that many of us have been lacking over the last few months.

The duo also touch on the impact of Covid-19 on the corporate social responsibility agenda. Andrew talks about the recent documentary on the planet with Prince William and how young people are changing their attitudes. They delve into John Mackey,Ā Conscious LeadershipĀ to look at purpose along with Simon Sinekā€™sĀ The Infinite GameĀ where he clearly sets out the difference between a finite and an infinite mindset. They then discuss companies that practice what they preach.

Purpose is about that beating heart in the organisation, pushing blood and oxygen, that excitement, that infectiousness that it talks about in a positive infectiousness around the organisation. It is about creating win-win situations by getting your teams galvanized behind your purpose.

Show Notes:

Here are the highlights from this episode

  • 00:46 McKinsey Quarterly:Ā Purpose: Shifting from why to howĀ April 2020
  • https://www.mckinsey.com/business-functions/organization/our-insights/purpose-shifting-from-why-to-how#
  • 01:44 Why it is important to have purpose
  • 03:47 Itā€™s more than just ticking boxes it is about hard wiring it into the DNA of a business.
  • 04:33 A few years ago, Unilever came up what they called a massive transformational purpose for each of their different brands. And the brands that are totally have fully embraced this.
  • 05:21 Ethical and moral dilemmas related to Covid-19 volunteering
  • 07:00 How young people are changing attitudes.
  • 10:25 the significance of what it means to write about issues in company reports
  • 12:36Ā Conscious LeadershipĀ John Mackey
  • 13:35Ā The Infinite GameĀ Simon Sinek
  • 13:56Ā https://www.zappos.com/
  • 19:44 ā€ā€¦ when stakeholders so for stakeholders, we could read customers, employee shareholders anyone participate in and help evolve an organizationā€™s higher purpose, it can be infectious. The whole company receives an extra boost of alignment. There are a few things More powerful than a shared commitment to a higher purpose among all relevant stakeholders, this allows everyone to feel connected to the beating heart of the organisation, at least to some degreeā€¦ā€Ā Conscious LeadershipĀ John Mackey.
  • 23:00 ā€œWhen stakeholders see important decisions being made in ways that are aligned with the companyā€™s core values. And when they see leaders actually engaged with that higher purpose. It has enormous impact, for lack of a better word, it gives people faith.ā€Ā Conscious LeadershipĀ John Mackey

#9 – Three Positions of Leadership

#9 – Three Positions of Leadership

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With the backdrop of a COVID pandemic Julia and Andrew tackle leadership and discuss various models linked to the herd.

Thereā€™s a real need for leaders to be agile and flexible. So what does that mean to Julia and Andrew? We find out through a canter looking at how the herd operates and challenging old styles of leadership

During the discussion the pair draw a direct link between how good our leaders are and their ability to navigate the current situation, inspire and motivate others and the results of the company. Finding a direct linear connection and empirical evidence of how if weā€™ve got better leaders, we can actually improve team performance and get better results.

The couple touch on the importance of and learning and development because there is a point at which leadership, when weā€™re looking at leadership, those that are planning and looking at how things are run, do need to have more of a commercial mind about them.

In essence we are allĀ  leaders, but what could shared leadership look like in an organisation and what can we learn from the herd?

Julia sets out how the mare leads at the front and the stallion at the back but what happens at the side this leads toĀ  dialogue on collaboration and the importance of empowering your teams. To round off the conversation Julia and Andrew look at the impact on millennials

Show Notes:

Here are the highlights from this episode

  • 01:00 The need to develop better leaders
  • 01:42 Is leadership a soft skill?
  • 01:52 The concept of shared leadership
  • 02:47 Comparing the old styles of leadership
  • 04:40 What is shared leadership and how do we learn from the herd?
  • 05:05 Itā€™s about leading from the front
  • 05:34 Pull / push energy
  • 06:45 Channeling energy
  • 07:00 Who is leading and who is providing energy from the back?
  • 09:00Leading from the side
  • 10:13 Being a herd member means you are still a leader
  • 10:57 The power of empowerment
  • 11:50 Accountability
  • 12:54 Itā€™s back to nature
  • 13:57 Deloitte Human Capital Survey 2020
  • 16:35 Jim Collins the importance of talent

#8 – Re-engaging Teams

#8 – Re-engaging Teams

In this episode Julia and Andrew look at to re-engage your teams as they start to return to work after furlough or a long period of home working.

Julia introduces a seven step pyramid model on howĀ  to start the process of rebuildingĀ  relationships based on what she learned from aĀ  horse trainer in America. The trainer observed horse rituals at a waterholes and how the horses interacted with each other to build relationships within the herd.

Horses are good at hanging out together doing something and doing nothing. And in the workplace, when we were actually physically in the workplace, the doing nothing would be the bit for Julia and Andrew, Ā which is the water cooler talk, when we were hanging out. They pick up on the importance of reestablishing and developing good connections.

Andrew picks up on the importance of being self-aware about oneself and others and putting yourself into other peopleā€™s shoes and introduces a technique called Johariā€™s Window created by two American professors, Joe Luft and Harry Ingham, in the 1950s. So how do we press the connection reset button? What should we all be thinking about? It includes getting our body language right and knowing our own personal stories and how to use them in the reconnecting

Show Notes:

Here are the highlights from this episode

  • 00:48 How do we get back to re-engaging in the workplace.
  • 01:20 Waterhole rituals and the human water cooler conversations
  • 01:48 Horses are good at hanging out together doing something and doing nothing
  • 03:10 The magic of relationships comes in that time when we just hang out.
  • 04:55 The importance of the self-awareness dial
  • 06:10 Johariā€™s Window ā€“ devised in the 1950s by and they were two psychology professors in California.

#7 – Agility & Flexibility: The New Business Norms

#7 – Agility & Flexibility: The New Business Norms

The importance of agility and being agile and flexible in a fast moving worldĀ  is explored in this episode of Impactful the Podcast, especially with the threat ofĀ  potential and UK-wide local lockdowns.

The Impactful duo look at the problems with a rigid working practices and what we can learn from the recent national lockdown. Julia and Andrew look at structure relating it to a pendulum swinging Ā between structure and no structure and what that shows us in terms of fluidity, freedom and security. They bring in their personal experiences to highlight how we can adapt to build momentum.

Julia discusses a piece of research that Accenture did on leadership imperatives for an agile business and its three pillars here, of what is called demystifying leadership and Ā what we can learn from high performance leaders. Now weā€™re all coming back to work and everyoneā€™s got very different agendas about how they want to returnĀ  it comes down to different levels of flexibility and agility to respond to whatā€™s going on and which is very, very different.

Can businesses be agile and flexible? Andrew talks about the importance of communication especially internally and the two then chat about employee engagement with reference to Robert Dilts logical levels of change, looking at environment behaviours, capabilities, beliefs, identity, identity, and purpose.

Show Notes:

Here are the highlights from this episode

    • 01:54 Importance of transferable skills in the workplace
    • 02:39 Are there barriers?
    • 03:07 Structures operating like a pendulum
    • 03:22 Structure gives freedom
    • 03:40 Structure security
    • 04:47 Proactive & Ā Reactive ā€“ learning from the herd
    • 09:15Ā Accenture ReportĀ Ā ā€“ The Three Pillars
    • 09:58 Pulling in the same direction
    • 10:55 Shared Consensus
    • 11:18 Talent & Skills
    • 13:05 Employee engagement and internal comms
    • 14:28 The Comfort zone
    • 16:12 Trust as a leader
    • 16:56 Robert Dilts ā€“ Logical Levels of Change

    #6 – 6 Steps To Courageous Conversations

    #6 – 6 Steps To Courageous Conversations

    As leaders, we all know that we need to sometimes have difficult conversations.Ā  Julia refers to them as courageous conversations.

    These are conversations, which, if they took place, would improve life for us and everyone else in our teams. The problem is that fear often causes us to put this off and, as a result, the offending team member continues to provide sub-standard performance, miss deadlines, engage interpersonal conflicts and exhibit ā€˜toxicā€™ behaviour.

    Andrew and Julia discuss the emotions involved and how important thoughtful, unambiguous and honest conversations are. During their conversation they look at feedback, different personality styles and tapping in to your inner self.

    In Juliaā€™s bookĀ The Alchemy of ChangeĀ she gives tips on how to approach courageous conversations using a framework that she calls the 6 Cā€™s to successful Courageous conversations:

    Centre:Ā the key that you stay in charge of yourself, your purpose and your emotions energy throughout any courageous conversations remembering to breath.

    Clarity:Ā Ā being clear on the reason for the conversation and the outcome that you desire

    Curiosity:Ā cultivating an attitude of discovery and curiosity.

    Coherence:Ā Ā showing youā€™ve heard and understood and trying to understand the other person so well you can make their argument for them.

    Congruence:Ā when you sense the other person has said all they want to, then itā€™s your turn

    Co-Create Closure:Ā building new solutions.

    Framework for difficult conversations

    Communication is essential in business. Learning to read body language and listening is essential to notice any inconsistencies in what is being said.

    Show Notes:

    Here are the highlights from this episode

      • What are courageous conversations (00:50)
      • Emotions Ā (2:34)
      • The Six-Step Process (3:30) Email us for our fact sheet
      • Being Centre and Present (4:19)
      • Clarity on Outcomes (5:00)
      • Curiosity (5:32)
      • Coherent (6:20)
      • Congruent (6:44)
      • Co-Create (7:06)
      • Make Gravitas count (8:46)
      • The Power of the Horses to lead the way (9:56)
      • Creating Time & Space ( 12:57)
      • Understanding Personality Types (15:43)
      • The Chair Exercise (18:17)

       

      How To Run EPIC Meetings

      How To Run EPIC Meetings

      No one doubts that many of us are struggling with Zoom fatigue and meeting overwhelm as a result of working from home over the last six months.  In my experience, many business leaders are not very skilled at running effective meetings. Now that the process has morphed on-line, their skills, in many cases, are definitely not up for the job. 

      The challenge is that with more and more people working remotely, it is essential that we hold regular meetings to ensure that everyone is kept in the loop and knows what is happening.  There is so much conversation that is ā€œlostā€ when we are not working in close proximity to each other.  This ā€œlost conversationā€ is what I refer to as the water cooler talk.  Itā€™s the time when you learn informally how other projects are doing, how other colleagues are feeling, and generally get a sense of what is going on in the business.  Itā€™s also a time that we can informally share resources with each other and provide guidance on different approaches to solve problems. 

      With this mechanism taken away from us, at least for the time being, how do leaders structure meetings to be effective, deliver results, keep team members engaged, and not waste peopleā€™s valuable time?  One framework that I have found to really work is the EPIC Meeting Frameworkā„¢, devised by the team at Engagement Multiplier.  They use it for all their meetings as it puts an end to pointless gatherings that waste time and slow momentum.  Instead, by adopting this simple framework, they have been experiencing a significant increase in team engagement and productivity over the last few months.  So letā€™s unpack this 4 step framework and show you how you can use it in your business. 

      1)     Energy

      Why Itā€™s Important: Boosting energy at the beginning of a meeting sets the stage for more productive conversations and, ultimately, better meeting outcomes.

      How Do You Do It: Get everyone to speak at the start of the meeting by sharing one thing theyā€™re feeling great about right now (it can be work related or personal related).

      The Outcome: Team members will be engaged and start contributing to the meeting leading to better results.

      2)     Purpose

      Why Itā€™s Important: Every meeting needs to have a purpose, as well as clearly defined outcomes, as it is impossible to run an effective meeting unless everyone is clear on why they are there and the outcome required.

      How Do You Do It: Distribute an agenda in advance that states the purpose, objectives, and what needs to be true at the end of the meeting, as opposed to simply listing points for discussion.

      The Outcome: Team members come prepared and solution focused. Consequently, meetings become faster and more efficient when the focus is placed on outcomes. 

      3)     Insight

      Why Itā€™s Important: During the exchange of ideas and perspectives, new opportunities emerge that create transferable insights. Sharing these insights amplifies the value and productivity of any meeting.

      How Do You Do It: At the end of the meeting, ensure that everyone shares at least one unique insight or learning theyā€™ve derived as a result of attending.

      The Outcome: Being able to capture opportunities and connections in real time between people can help spark more innovation, and amplify the value of the meeting for all attendees.

      4)     Connection

      Why Itā€™s Important: Getting team members aligned behind a shared purpose ensures everyone is on the same page and builds connection within the team. Team members are more confident their inputs and efforts will be appreciated, so are more willing to speak up and express their opinions. Culture and purpose are thus reinforced.

      How Do You Do It: By encouraging adoption of these habits and the structure for the meeting.

      The Outcome: Barriers to progress caused by poor communication and lack of direction are overcome and the team adopts a much more agile culture towards working. 

      So my invitation to you as leader is, go and try the EPIC Meeting Frameworkā„¢ and let me know what is does for your next meeting. Iā€™m sure you will be pleasantly surprised by the results, and the increased levels of engagement that you get from your team members.

      #5 – How Secure Are Your Boundaries

      #5 – How Secure Are Your Boundaries

      In this episode we talk around boundaries and what they mean especially in the workplace and for us both and how the horses have been masters at teaching Julia all about boundaries.

      The word boundary is a word in common use and for clarity Julia defines it as ā€œa limit, something we will permit or not into our livesā€.Ā Our boundaries define what type of person we are and therefore the opportunities that weā€™re going to let in our life. Often a boundary can be imagined like a fence that weā€™ve got around ourselves, and itā€™s our responsibility to ensure that that fencing is in good repair, because otherwise weā€™ll let things into our lives that we donā€™t really want.

      Our physical boundaries are probably the ones that weā€™re most familiar with, in terms of people that we let into our personal space. There also mental and psychological boundaries as well as spiritual boundaries.Ā Ā  So, a boundary is really shaping what weā€™re going to allow into our lives and why is that important?Ā  It helps create real clarity about what we want into our lives and what we donā€™t want into our lives.

      Julia explains the problems about not setting boundaries by recalling stories with the horses. After all boundaries are there to protect us and what clients get out of working with her horses.

      Andrew then shares a workplace story which leads on to a discussion around the benefits of contracting.

      Julia and Andrew then discuss how anger and resentment can build up in personal relationships before summing up

      Show Notes:

      Here are the highlights from this episode

        • What are boundaries? (00:45)
        • What are the different types of boundaries? (1:37)
        • Boundaries are there to protect us (2:38)
        • The Aha moment ā€“ learning from the horses (3:55)
        • Contracting in the workplace (5:52)
        • The box model of contracting (6:20)
        • Bracken teaches Julia about trust (7:12)
        • Rules of the game (11:38)
        • The working from home trust problem (15:15)
        • The problem of not speaking up (17:11)
        • Having honest conversations (18:24)

         

        The ā€œActiveā€ Leader: Harnessing Willpower to Move from Ideas to Action

        The ā€œActiveā€ Leader: Harnessing Willpower to Move from Ideas to Action

        With so much going on in our lives how do we get anything done, and prioritise what needs to be accomplished.  In this article I look at the key components that help ensure an idea moves from just that, an idea into action.  These are the exact same techniques that I used to help me get my lovely ponies Bracken and Thistle under saddle.

        ā€œDaily routines, superficial behaviours, poorly prioritized or unfocused tasks leech managersā€™ capacitiesā€”making unproductive busyness perhaps the most critical behavioural problemā€ in business today, contend Heike Bruch and Sumantra Ghoshal in their book A Bias for Action.

        For so many of usā€”whether CEOs for major corporations, small business owners or solo-entrepreneursā€”there is a fundamental disconnection between knowing what should be done and actually doing it. Calling this disconnection the ā€œknowing-doing gap,ā€ Stanford University researchers Jeffrey Pfeffer and Robert Sutton pose the question: ā€œWhy does knowledge of what needs to be done frequently fail to result in action or behaviour consistent with that knowledge?ā€

        Is there anyone in business today who hasnā€™t wondered the same thing?

        The answer, argue Bruch and Ghoshal, is both simple and profound. They sum it up with the term ā€œwillpower.ā€ The problem they say is not that managersā€™ time is sliced, but that their intention or ā€œvolitionā€ is sliced as well. 

        Getting things done requires two critical components: energy and focus.And both are at risk in the modern workplace. Building a bias for action in yourself and your organization requires developing and reinforcing the skills to become a ā€œpurposefulā€ or ā€œvolitionalā€ manager. These are people who can consistently achieve their objectives by making an unconditional commitment to their goals and then leveraging the power of that intention to overcome the obstacles in their way, whether their own doubts or the bureaucracies within their organizations.

        ā€œPurposeful action-taking depends on engaging the power of the will,ā€ according to Burch and Ghoshal. ā€œNot only does willpower galvanize your mental and emotional energy, it also enables you to make your intention happen against the most powerful odds: distractions, temptations to move in a different direction, self-doubt, and negativity. Willpower is the force that strengthens your energy and sharpens your focus throughout the action-taking process.ā€

        Burch and Ghoshal identify four key steps that form the basis of successfully taking action:

        Form your intention. To work, your goal must appeal to you emotionally and be something you can define concretely enough so you can clearly visualize its success.

        Commit unconditionally to your intention. This is the key step, which the authors liken to ā€œcrossing the Rubicon,ā€ Caesarā€™s irreversible decision that led to his conquest of Rome.

        Protect your intention. Once you have made your commitment, you have to protect it from forces both within yourself and your organization.

        Disengage from your intention. Unlike Caesar, your Rubicons arenā€™t life-and-death affairs. You have to define your ā€œstopping rules,ā€ the point of successā€”or failureā€”from which you walk away and take up the next challenge.

        From the commitment comes both the emotional energy and the focus that are critical to your success. In short, the process of getting things done in business is pretty much the same as in any other aspect of life: The only things that get done are those that you genuinely believe in, and believe will get done.

        So just think about your day and how you can stay focused and set up for success.  Iā€™ve stopped taking calls when Iā€™m  focusing on a specific task and it is incredible how much more I get done.  It tests me as just whilst writing this article a client called me.  At first I wanted to take the call but then realised how my lack of focus in that moment would not be serving anyone.  So I ā€œmissedā€ the call and will call them back once Iā€™m finished.

        How can you stay focused on the in hand and not get distracted by all the other activities happening around you?Ā  Iā€™d love to hear how you cope.

        Is Social Accountability Changing Leadership?

        Is Social Accountability Changing Leadership?

        Business stakeholdersā€”customers, investors, and team membersā€”are now demanding more from the businesses they ā€œworkā€ with. Millennials and Gen Z want to know that the businesses they engage with have a social purpose and are behaving in a responsible manner. This societal accountability is changing the face of business and how leaders behave.

        A number of recent surveys from McKinsey research have identified three traits that are becoming leadership imperatives to respond to this growing demand for social accountability.

        Transparency

        As consumers are more and more demanding that they see the provenance of items they purchase to ensure they align with their values, leaders are being forced to rethink their supply chain and the materials that they use. Especially as some two-thirds of consumers around the world say they would switch, avoid, or boycott brands for their stances on controversial issues.

        Given that millennials will make up 75% of the buying population by 2025, and 52% of them say that they always research background information before buying goods or servicesā€”compared with 45% of Generation X consumers and 41% of baby boomersā€”the onus on leaders to pay attention to the ripple effect their business is creating is significant.

        One way some companies are seeking to be more transparent is by adopting B-corp status. In order to become a B-corp, a company must pass an assessment that measures its impact on its employees, customers, community, and environment. Ben & Jerry’s and Patagonia are two such companies that have shifted to becoming B-corps in a bid to be more transparent and socially responsible in how they operate.

        Cognitive Empathy

        In 2015, the World Economic Forum predicted that emotional intelligence would be one of the top 10 skills demanded by employers by 2020. Emotional intelligence (EI) relates to qualities such as empathy and curiosity, the so-called traditional business soft skills that enable effective communication and relationship building.

        However, it turns out that there is more than one type of empathy. Emotional empathy involves:

        • feeling the same emotion as the other person
        • feeling our own distress in response to their pain
        • feeling compassion toward the other person

        This is distinct from cognitive empathy, which seeks to recognise and understand another personā€™s emotional state. When leaders practice cognitive empathy, they practice taking the perspective of another person. In essence, you imagine what it might be like to actually be this person in their situation and put yourselves in their shoes.

        For leaders to be socially accountable, it is essential that they practice this type of empathy, as it enables them to fully understand and appreciate the perspective of all their stakeholders so they are able to make better decisions, as they consider the holistic impact of what they are doing.

        Purpose and Values Driven

        Consumers are also demanding that business recognizes the impact it has on society and that it aligns the 3Pā€™sā€”purpose, profit, and planet. No longer is it acceptable for CEOā€™s to focus on short-term gain to line their pockets. Rather, business leaders need to take a longer term approach, which means no longer being driven by the 90-day reporting cycles of the worldā€™s stock markets.

        In his new book The Infinite Game, Simon Sinek refers to these leaders as being infinite in their approach, as they understand that long-lasting success only occurs if they build long-term value for customers, which translates into healthy enduring for the business.

        Salesforce CEO Marc Benioff is an example of an “infinite leader” who understands the importance of social accountability, as he always strives to ensure that the company lives up to its values of trust, innovation, equality, and customer service. “There will be times when prioritizing values, especially trust, will come at the expense of profits. In the short term, that is,” he is quoted as saying. “But the money your company makes in any given quarter will never be more valuable than the trust you stand to lose over time.”

        What do you need to do to shape your leadership, so that it meets the needs of all stakeholders and recognises the social accountability that consumers now demand of business?

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