This week I’ve been thinking a lot about productivity. You see it just frustrates me at the amount of time, energy and resources we waste simply because we are not effective and productive and don’t have Joined Up Business practices in place.
For me it has been one of those weeks. It has seemed like I have not been in control of my schedule. I fell victim to reacting to everyone else’s agenda rather than pro-actively leading my business, and the result is that I’ve been left feeling frustrated that I have not achieved all the things that I wanted to do.
Being a proactive leader of your business and grabbing the reins is so important to ensure success and yet there are times when life seems to take over. For me this week it has been the ongoing saga with my website that my hosting company took down for nearly 30 hours, just when I was in the middle of a launch!!! Exasperated does not described how I felt. Now they acted in good faith because my site was being hacked by bots that were impacting the performance of other website on the server, but still that didn’t help me.
So faced with having wasted loads of time sorting out this issue I found myself up against a few tight deadlines to get work completed. It is then that I remember that old trick that really successful and productive people engage in everyday. They practice R&D! No not Research and Development (although I bet they do some of that) but rather Replicate and Duplicate.
When you replicate and duplicate you become super productive as you leverage all the work that you have done before. By simply re-purposing old content you can instantly create new products and services.
For example:
- If you have a talk you deliver frequently turn it into a book
- Convert a book into a workshop
- Take a workshop and develop a coaching programme around it
In this way one piece of effort leads to at least three new offerings.
And of course you can take content from two or three sources and then combine them to create something completely new. That’s what I’ve done this week to enable me to create a article for a magazine by their deadline. I’ve re-purposed and re-packaged some of my earlier work. And I have to say the end result is pretty remarkable.
So how can you maximize your efforts by building new products and services on what you are already doing?
I’m betting you already have a deliverable core to your business and your customers’ needs. Now let’s turn it into a variety of new offerings by plagiarizing…re-purposing … sections from your original work.
Less work. More money. Take this action this month and reap the benefits…income…all year.
If you’d like to more about how to be more productive and effective in your business mark your calendar for Weds 4th Feb when I will be hosting a complimentary training call and sharing some of my best productivity strategies.
Julia Felton (aka The Business Wrangler) is the founder of Business HorsePower. Business leaders, entrepreneurs and executives hire her to accelerate their business performance by harnessing the energy of their people to work more collaboratively together. By aligning purpose with actions the team achieves exponential results as everyone starts pulling in the same direction.
Julia believes that business is a force for good and through designing purpose-driven businesses that leverage the laws of nature, and the herd, you can create businesses founded on the principles of connection, collaboration and community that make a significant impact in the world.
