One of the many challenges in business today is the rapidity of change. With so many conflicting demands the difficulty for many business leaders today is that they simply don’t know what to focus on.
For example should you:
- focus on improving your website to get leads?
- spend time on improving customer satisfaction?
- give attention you need to give to securing new clients?
- focus your time on better training your team?
Without any idea about how to prioritize your time you are effectively driving your business blind with no visibility as to what is happening around the corner.
Business leaders are running around like headless chickens re-actively responding to the demands of business rather than leading their businesses to profitable growth. And when this happens business priorities get confused and often result in business leaders putting the cart before the horse.
No where is this more prevalent than in the area of Big Data where time and time again I come across business leaders who are putting the technological demands of the business ahead of the business goals of the organization.
The first thing that all business owners must understand is that any data collected and analyzed MUST align with the business goals of the organization. For far too long IT has driven the decisions on how to deal with Big Data. And yes there are significant IT decisions to consider. But designing business intelligence systems that meet solely technology needs is a huge waste of time and money. Instead I would encourage all business owners to focus on the business needs and then find IT solutions to support this.
However, the data and the business goals are not two separate entities, rather they must be Joined Up so they both integrate and align with the needs of the business. When this happens technology becomes a powerful business ENABLER and not the DRIVER of the business.
If you’d like to learn more about How To Leverage the Power of Big Data in 2015 so that it can support rather than hinder your business, then I invite you to watch this free online training video that I’ve created for you. It’s available at www.businesshorsepower.com/big-data-paradox.
Julia Felton (aka The Business Wrangler) is the founder of Business HorsePower. Business leaders, entrepreneurs and executives hire her to accelerate their business performance by harnessing the energy of their people to work more collaboratively together. By aligning purpose with actions the team achieves exponential results as everyone starts pulling in the same direction.
Julia believes that business is a force for good and through designing purpose-driven businesses that leverage the laws of nature, and the herd, you can create businesses founded on the principles of connection, collaboration and community that make a significant impact in the world.
