Wednesday Wisdom has come around again and I am delighted to welcome a bunch of new people to the Business HorsePower herd. These are all people that I have had the honour of meetings whilst I have been attending exhibitions, conferences and networking events over the last week. They are all people I have been sharing my purpose and vision for my company with.
So why is it imperative that you have a purpose in business? For me purpose is the rocket fuel that keeps my business going on the days I feel it stalling. It is what keeps me motivated and inspired to do my best. It is what drives the strategy of my business and helps me formulate the decisions I make.
When you are unclear on your purpose and become disconnected from the raison d’etre you went into business then your business can often feel like a rudderless ship, going round and round in circles. You don’t know which path to take because you don’t know where you are going.
After all we live in a world where we have so many choices – arguably way too many – and that is a problem. There is always some bright, new shiny object that you can pursue, some new business venture you can become involved it, some new product you can create. But none of those activities will move your business forwards and help you achieve and sustain success unless they are strategically aligned with where you want to go.
This is why every business needs a routemap (a strategy) of where they are going. Without this clarity who knows where you will end up. So what is a strategy?. It is a plan for obtaining a MAJOR result. It is a plan for enabling you to achieve a quantum leap in your business and it marks the milestones that need to happen to get you there. This is different from a business plan or a load of tactics and to do lists.
Now, if the thought of creating your strategy is bringing you out in a sweat, don’t worry, as I have an agile, innovative solution. Do you think you would be inspired if we could distill your strategy down to just one page – after all if it doesn’t fit on one page its clearly too complicated!. Plus, if you’re like me you will never look at it again.
Creating a single page strategy plan for your business success is a challenging task but one that will reward you 10 times over. It will force you to think differently about your business and prioritize the activities you do, because everything will be linked to your purpose. It will help you focus and stop you getting distracted by what I loving call Entrepreneurial ADD.
So if you a ready to roll your sleeves up and create your strategy on a page then give me a call, and let me help you. This one thing has transformed my business and my life more than anything else I have invested in. It is definitely the one thing that has made all the difference.
I’d love you to let me know if you have a business strategy and if not why not, maybe I can help you.
Wishing you another amazing week.
Julia Felton (aka The Business Wrangler) is the founder of Business HorsePower. Business leaders, entrepreneurs and executives hire her to accelerate their business performance by harnessing the energy of their people to work more collaboratively together. By aligning purpose with actions the team achieves exponential results as everyone starts pulling in the same direction.
Julia believes that business is a force for good and through designing purpose-driven businesses that leverage the laws of nature, and the herd, you can create businesses founded on the principles of connection, collaboration and community that make a significant impact in the world.
